Perfume sits in an awkward corner of the sustainable beauty conversation. It's small, it's personal, and it feels low-stakes compared to fast fashion. But the global fragrance market is worth over $50 billion, and its supply chains—synthetic chemicals, endangered botanicals, plastic-heavy packaging—carry real environmental and health costs that most brands would rather you not think about.
The Sustainable Perfume Myth: What "Natural" and "Clean" Fragrance Labels Actually Mean
The fragrance industry has its own greenwashing problem—and "natural" doesn't automatically mean safe, ethical, or low-impact. Here's how to cut through the noise and find a scent worth buying.
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