A single pair of conventional jeans consumes roughly 1,500 gallons of water to produce—enough to keep one person hydrated for a decade. Add in synthetic indigo dyes, sandblasting, and stone-washing, and you've got one of fashion's most chemically intensive garments. Before you buy into the next denim trend, it's worth understanding what "sustainable denim" actually means—because the label gets thrown around loosely.
Denim's Dirty Secret—And How to Buy Better Jeans
Jeans are a wardrobe staple, but conventional denim is one of fashion's most resource-hungry products. Here's what actually makes a pair sustainable—and which brands are worth your money.
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