Good On You's rating system—one of the more rigorous third-party assessments in sustainable fashion—gives Gap a "It's a Start" rating at best, which in practice means the brand is doing the bare minimum while continuing to operate a fundamentally unsustainable fast fashion model. For a company generating billions in annual revenue, that's not a compliment.
Gap's Sustainability Claims Don't Hold Up to Scrutiny
Gap has long traded on nostalgic Americana and accessible basics, but its ethical credentials are another story entirely. Here's what the data actually shows.
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