Americans throw away approximately 4.6 million pounds of wrapping paper every year, and most of it is entirely unrecyclable. Metallic finishes, plastic coatings, glitter, and laminated surfaces make conventional gift wrap a contamination risk for recycling streams. It gets used for roughly 30 seconds before heading straight to landfill. If there were ever a low-hanging fruit for reducing household waste, this is it.
The Wrap Problem: Why Your Gift Paper Matters More Than You Think
Conventional gift wrap is one of the most wasteful—and most overlooked—parts of our consumption habits. Here's what to use instead.
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